A contemporary store redesign showcasing the aspirational Californian lifestyle for a sought-after vintage brand.

7 For All Mankind is an original West Coast jeans-wear label that epitomises stylish LA living. To celebrate its 20th anniversary the company decided to relaunch the brand, and appointed us to redesign their Milan store. Balancing LA chic with Milan style, we created an interior that is as cool, understated and confident as the jeans themselves.

Set in a double-height listed building on the exclusive Via A. Manzoni in Milan, the new store design combines art, contemporary culture, architecture and fashion. Secret access wardrobes and tailored lighting controls enable a personalised service for the store’s prestigious clients.

Commissioned artworks from Californian artist Kim Knoll are highlighted against coloured concrete flooring, brass and marbled fixtures. The effortless styling captures the essence of the brand, showcasing the clothing lines to their ultimate desirability.